On June 30, 2012 (the day before the BET Awards), Comcast will Magic Johnson's Aspire Network, a 24-hour channel with a focus on what is being called "positive, uplifting images of African Americans." The basic cable outlet will join other channels targeting black viewers, such as BET and TV One, and will offer opportunities for blacks who have struggled to find work in mainstream Hollywood. This launch, along with the upcoming launch of Revolt and El Rey (launching later in 2013) partly fulfill a commitment that Comcast to the Federal Communications Commission (FCC) in connection with its early 2011 acquisition of NBCUniversal.
Fast Company recently did an article juxtaposing Aspire against the launch of OWN, Oprah Winfrey's "positively focused' network that is struggling to remain alive. The writer give Magic three tips on NOT following in OWN's footsteps.
Click the link and leave me a comment to let me know your thoughts:
http://www.fastcompany.com/magazine/166/magic-johnson-aspire-oprah-winfrey-own
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Great post.
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